The Name I Love: Liz Lisa

Hi, gals! ♡ Back here with a new catalogue. This time from Tralala and Liz Lisa Doll, two casual street wear sub-brands from Liz Lisa. Both don’t exist anymore sadly, but their collections were really cool!  
Hi, Gals! Welcome to another blog post. Today I want to talk about something really interesting I had in mind for a long time and I finally get to put together thanks to the Liz Lisa 10th anniversary mook where they do a compilation of their trends & collections of their first 10 years. I found that mind blowing because most of us have or had the misconception that Liz Lisa always was inherently Himekaji and it’s not actually like that. However it’s true the brand was a huge driver for the style to grow and be what it’s now. So here I’ll do my best to explain and translate the main Liz Lisa miletones since their birth. Let’s start!